Karma

The restaurant sought a refreshed brand identity that could capture its unique bohemian character while elevating it to a premium dining experience. The existing logo and visual assets lacked cohesion and didn’t fully reflect the natural, earthy elegance of Tulum’s style.

The objective was to establish a complete brand system — including refined logo, color palette, typography, textures, icons, menus, and marketing materials — that balanced rustic, organic elements with sophisticated design. The resulting identity needed to feel authentic, immersive, and visually consistent across all touchpoints.