Bikini Bites

The goal was to create a food truck brand inspired by an authentic snack from Catalunya, while adapting it to the vibrant, laid-back atmosphere of the Caribbean. The challenge was to strike a balance between something playful and out of the ordinary, yet still aligned with the elegance and identity of the hotel brand. The resulting system included a logo that combines the sandwich with sun and wave elements, a fresh color palette drawn from the food itself, and supporting patterns and illustrations that bring a fun, approachable energy. The brand feels clean, welcoming, and memorable — perfectly suited for a casual yet elevated dining experience in a tropical setting.